This is Propaganda by Tino Sehgal

THIS IS PROPAGANDA 


British-born, Berlin-based artist Tino Sehgal turns art storage on its head. Why? As performative work – executed not by Sehgal himself but by his trained ‘interpreters’ – it is completely immaterial. Unlike other artists in this field, Sehgal also stipulates that no record whatsoever remains of the work – no photos, no recordings, no press releases; only the experience. That rule even extends to institutional sales agreements of his piece – a sale like that of This is Propaganda, which Tate bought in 2005, is verbally executed. The artist, the buyer, a lawyer and a notary are present; all rules and regulations around the piece are committed to a designated person’s memory. So This is Propaganda (which sees a gallery guard singing “This is propaganda, you know, you know, this is propaganda, Tino Sehgal, This is propaganda, 2002” to every visitor who enters the space) exists only in the mind. Imagine that.


Fascinating- modern art, concept art, is art about the creative process or is "art" the outcome?

I don't know, but I do know artists themselves are interesting.

(Courtesy BBC website.)